The Communications Team works proactively and reactively with print, broadcast and electronic media locally, nationally and internationally to engage audiences at all levels with the work being undertaken by the organisation. Press releases, by-lines and other forms of sell-in range from coverage of new initiatives/collaborations to funding announcements and human interest stories, features and blogs. The intention is to continue and increase coverage across all media from niche scientific journals to general news, art, horticulture and visitor attraction publications – always underscoring any story with key scientific messages.